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ื—ื™ืคื•ืฉ
  • ืชืžื•ื ืช ื”ืกื•ืคืจ/ืชOren Appel
    • 12 ื‘ืื•ืงืณ 2020
    • ื–ืžืŸ ืงืจื™ืื” 3 ื“ืงื•ืช

ืกื•ื›ื” ืฉืœ ื™ืฆื™ื‘ื•ืช

ื”ื˜ื™ืค ื”ืฉื‘ื•ืขื™ ื ื›ืชื‘ ื”ื•ื‘ืข ืขืœ ื™ื“ื™ ื“"ืจ ื™ื•ื‘ืœ ืฆื•ืจ ืžืชื•ื•ืช PLUS


"ื‘ึทึผืกึปึผื›ึนึผืช ืชึตึผืฉึฐืื‘ื•ึผ ืฉึดืื‘ึฐืขึทืช ื™ึธืžึดื™ื ื›ึธึผืœ ื”ึธืึถื–ึฐืจึธื— ื‘ึฐึผื™ึดืฉึฐื‚ืจึธืึตืœ ื™ึตืฉึฐืื‘ื•ึผ ื‘ึทึผืกึปึผื›ึนึผืช. ืœึฐืžึทืขึทืŸ ื™ึตื“ึฐืขื•ึผ ื“ึนืจึนืชึตื™ื›ึถื ื›ึดึผื™ ื‘ึทืกึปึผื›ึผื•ึนืช ื”ื•ึนืฉึทืื‘ึฐืชึดึผื™ ืึถืช ื‘ึฐึผื ึตื™ ื™ึดืฉึฐื‚ืจึธืึตืœ ื‘ึฐึผื”ื•ึนืฆึดื™ืึดื™ ืื•ึนืชึธื ืžึตืึถืจึถืฅ ืžึดืฆึฐืจึธื™ึดื". (ืกืคืจ ื•ื™ืงืจื, ืคืจืง ื›"ื’)


ื—ื’ ื”ืกื•ื›ื•ืช ื›ืจื’ืข ื”ืกืชื™ื™ื, ื›ืš ืฉื–ื”ื• ื–ืžืŸ ืžืชืื™ื ืœื‘ื—ื•ืŸ ืืช ืžืฉืžืขื•ื™ื•ืชื™ื• ืขื‘ื•ืจื ื•. ืžืฆื•ื•ืช ื”ื™ืฉื™ื‘ื” ื‘ืกื•ื›ื” ืžืงื•ืจื” ื‘ืคืกื•ืง ื”ื "ืœ ืžืกืคืจ ื•ื™ืงืจื, ื•ืžืžื ื” ื ื™ืชืŸ ืœืจืื•ืช ืฉื ื™ ื”ื™ื‘ื˜ื™ื ืœืกืžืœื™ื•ืช ืฉืœ ื”ืกื•ื›ื”:

"ืœืžืขืŸ ื™ื“ืขื• ื“ื•ืจื•ืชื™ื›ื" - ืžื›ื•ื•ืŸ ืœื™ื“ื™ืขืช ื”ื”ื™ืกื˜ื•ืจื™ื”, ืœื”ืขื‘ื™ืจ ืžื“ื•ืจ ืœื“ื•ืจ ืืช ืžื”ืœืš ื”ื“ื‘ืจื™ื โ€“ ื›ื“ื™ ืฉื ื–ื›ื•ืจ ืื™ืคื” ื”ื™ื™ื ื• ื•ืื™ืคื” ืื ื—ื ื• ื”ื™ื•ื. ืœื”ื‘ื™ืŸ ืืช ื”ืฉื™ื ื•ื™ื™ื ื”ืžืชืจื—ืฉื™ื ืœืื•ืจืš ื”ื–ืžืŸ, ื‘ืžื”ืœืš ื”ื”ื™ืกื˜ื•ืจื™ื” ื•ืœืœืžื•ื“ ืžืž\ื”ื.

"ื›ื™ ื‘ืกื•ื›ื•ืช ื”ื•ืฉื‘ืชื™ ืืช ื‘ื ื™ ื™ืฉืจืืœ" - ืžื›ื•ื•ืŸ ืœื–ื›ื•ืจ ืืช ื”ื™ืฉื™ื‘ื” ื‘ืกื•ื›ื”, ื‘ื™ืช ืืจืขื™, ื ื™ื™ื“, ื–ืžื ื™. ื’ื ืื ื™ื•ืฉื‘ื™ื ืื ื• ื›ื™ื•ื ื‘ื‘ืชื™ ืื‘ืŸ, ื‘ืชื™ ืงื‘ืข ื™ืฆื™ื‘ื™ื ื•ื—ื–ืงื™ื โ€“ ืฉื ื–ื›ื•ืจ ืชืžื™ื“ ืฉื™ืฉ ื’ื ืืคืฉืจื•ืช ืื—ืจืช. ื’ื ืื ื ื“ืžื” ืœื ื• ืฉืื ื—ื ื• ื‘ื˜ื•ื—ื™ื ื•ืžื•ื’ื ื™ื, ืฉื ื–ื›ื•ืจ ืฉื”ืงื™ื•ื ื”ื•ื ืืจืขื™ ื•ืฉื‘ืจื™ืจื™. ื”ืžืขื‘ืจ ืžืžื’ื•ืจื™ื ื‘ื‘ื™ืช ืงื‘ืข ื‘ื˜ื•ื—, ืœืกื•ื›ื” ืืจืขื™ืช ื•"ืจื•ืคืคืช" ืžื–ืžื™ืŸ ืื•ืชื ื• ืœื—ื•ื•ืช ืืช ื”ืืจืขื™ื•ืช ื•ืœื ืจืง ืœื“ื‘ืจ ืขืœื™ื”.

ืฉื ื™ ื”ื”ื™ื‘ื˜ื™ื ืขื•ืกืงื™ื ื‘ืฉื™ื ื•ื™, ืืจืขื™ื•ืช ื–ืžื ื™ื•ืช, ื•ื”ื›ื•ื•ื ื” ื”ื™ื ืœื ืจืง ืœืœืžื•ื“ ื•ืœื“ื•ืŸ ื‘ื“ื‘ืจื™ื ืืœื ืชื›ืœ'ืก ืœื—ื•ื•ืช ื•ืœื”ืจื’ื™ืฉ โ€“ ืœืฉื‘ืช ื‘ืกื•ื›ื” ืขื ื’ื’ ืคืชื•ื— ืœื’ืฉื (ืฉื™ื›ื•ืœ ืœื‘ื•ื ื›ืœ ืจื’ืข ื‘ืชืงื•ืคืช ื—ื’ ื”ืกื•ื›ื•ืช), ื•ืงื™ืจื•ืช ืฉื–ื–ื™ื ืขื ื”ืจื•ื—, ื•ื˜ืžืคืจื˜ื•ืจื” ื›ืžื• ื‘ื—ื•ืฅ (ืื™ืŸ ืžื–ื’ืŸ...). ื”ืฉื ื”, ื‘ืžื™ื•ื—ื“. ืœื—ื•ื•ื™ื™ืช ื”ืืจืขื™ื•ืช ืฉืœ ื”ื—ื’ ืžืชืจื—ืฉืช ื‘ืชืงื•ืคื” ืžื˜ืœื˜ืœืช ื•ื—ืกืจืช ื•ื•ื“ืื•ืช, ืžื’ื™ืคื” ืžืกื‘ื™ื‘ื ื•, ืงื•ืจื•ื ื” ื•ืกื’ืจ (ืจืืฉื•ืŸ ื•ืฉื ื™... ื•ืžื” ื”ืœืื”?). ืชื—ื•ืฉื” ืฉื”ืขื•ืœื ืžืฉืชื ื” ื•ื”ื•ืคืš ืื—ืจ ื•ืœื ืžื•ื›ืจ, ื–ื• ื—ื•ื•ื™ื” ืžื˜ืœื˜ืœืช... ื”ืงื‘ื™ืขื•ืช ื ื•ืชื ืช ืœื ื• ื‘ื™ื˜ื—ื•ืŸ, ื”ืฉื™ื ื•ื™ ื•ื”ืืจืขื™ื•ืช ื™ื•ืฆืจื™ื ืื™-ื•ื“ืื•ืช ื•ื—ืฉืฉื•ืช. ืกื•ื›ื” ื•ืงื•ืจื•ื ื” ืฉื™ืœื•ื‘ ืžื˜ืœื˜ืœ.


ืžืฆื•ื•ื” ื ื•ืกืคืช ืœื—ื’, ืžืกืคืจ ื“ื‘ืจื™ื - "ื•ื”ื™ื™ืช ืืš ืฉืžื—"... ื ื•, ื‘ืื ืช - ืื™ืš ืืคืฉืจ ืœืฉืžื•ื— ื‘ืžืฆื‘ ื›ื–ื”? ื›ื™ืฆื“ ื ื™ืชืŸ ืœื‘ืกืก ืกื•ื›ื” ืฉืœ ื™ืฆื™ื‘ื•ืช, ืฉืžื—ื” ื•ื‘ื™ื˜ื—ื•ืŸ ื‘ืœื™ื‘ื” ืฉืœ ืžืฆื™ืื•ืช ื›ืื•ื˜ื™ืช?

ื—ื•ืกืŸ ื–ื” ื”ื™ื›ื•ืœืช ืœื”ืชืžื•ื“ื“ ืขื ืžืฆื‘ื™ ืžืฉื‘ืจ ื•ืื™-ื•ื“ืื•ืช, ื•ืœืฆืืช ืžื”ื ืžื—ื•ื–ืงื™ื. ื”ื”ื’ื“ืจื” ื”ืคืกื™ื›ื•ืœื•ื’ื™ืช ืฉืœ ื”ืžื•ืฉื’ ืื™ื ื ื” ืžื“ื‘ืจืช ืขืœ "ืขื•ืฆืžื”" ื•"ื—ื•ื–ืง" ืฉืœ ืงื™ืจ ื‘ื˜ื•ืŸ, ืืœื ืขืœ ื”ื™ื›ื•ืœืช ืœื™ืคื•ืœ ื•ืœืงื•ื, ืœืกืคื•ื’ ืืช ื”ืžื›ื”, ืœื”ืชื›ื•ืคืฃ ื‘ืคื ื™ ื”ืจื•ื— โ€“ ื•ื‘ื—ืœื•ืฃ ื”ืกืขืจื” ืœื—ื–ื•ืจ ื•ืœื”ื–ื“ืงืฃ, ืœืขืชื™ื ืžื—ื•ื–ืงื™ื ื™ื•ืชืจ.


ืขื™ื“ื™ืช ื‘ืจืง ื‘ืฉื™ืจ ืฉืœื” ื‘ื™ื˜ืื” ืืช ื”ื™ื›ื•ืœืช ื”ืžื•ืคืœืื” ื”ื–ื•. ื›ืฉื™ืฉ ืื•ืชื” ื”ืฆื™ืคื•ืจื™ื ืžืฆื™ื™ืฆื•ืช ื‘ื ื•.

"ืื ื—ื ื• ืœื ื™ื›ื•ืœื™ื ืœืฉืœื•ื˜ ื‘ื’ืœื™ื, ืื‘ืœ ื™ื›ื•ืœื™ื ืœืœืžื•ื“ ืœื’ืœื•ืฉ ืขืœื™ื”ื" ื”ื•ืกื™ืฃ ื•ืืžืจ ื’'ื•ืŸ ืงื‘ื˜ ื–ื™ืŸ, ืฉื”ื•ื ืžืจืืฉื•ื ื™ ื”ืžื“ืขื ื™ื ืฉื”ื‘ื™ืื• ืืช ื”ืžื™ื™ื ื“ืคื•ืœื ืก ืœืžืขืจื‘, ื‘ื’ื™ืฉื” ื—ื™ืœื•ื ื™ืช ืžื‘ื•ืกืกืช ืžื“ืข. ืœื’ืœื•ืฉ ืขื ื”ื’ืœื™ื ื–ื” ืื•ืžืจ ืœืจื“ืช ื•ืœืขืœื•ืช ืขื ืฉื™ื ื•ื™ื™ ื”ืžืฆื‘, ื•ืœืฉืžื•ืจ ืืช ื”ืจืืฉ ืžืขืœ ื”ืžื™ื. ืžืฉืžืขื•ืช ื”ื—ื•ืกืŸ ื”ื™ื ืœืœืžื•ื“ ืœืงื‘ืœ ืืช ืžื” ืฉืื™ืŸ ื‘ื™ื›ื•ืœืชื™ ืœืฉื ื•ืช, ื•ืœืคืขื•ืœ ืžืชื•ืš ืžื•ื“ืขื•ืช ื•ื‘ื—ื™ืจื” ื‘ื”ืชืื ืœืžืฆื‘, ืขื ืžื” ืฉื™ืฉ ื‘ื™ื›ื•ืœืชื™ ืœืขืฉื•ืช.


ืชืจื’ื•ืœ ืฉืœ ืžื™ื™ื ื“ืคื•ืœื ืก ืžืกื™ื™ืข ืœื ื• ืœืคืชื— ื—ื•ืกืŸ. ืงื•ื“ื ื›ืœ ื”ืžื™ื™ื ื“ืคื•ืœื ืก ืžื›ื•ื•ืŸ ืื•ืชื ื• ืœื”ืชื—ื‘ืจ ืœืจื’ืข ื”ื”ื•ื•ื”, ื›ืืŸ ื•ืขื›ืฉื™ื•. ืชืฉื•ืžืช ืœื‘ ืžื›ื•ื•ื ืช ื›ื–ื• ืžืคื—ื™ืชื” ืœื—ืฅ, ื›ื™ ืžื™ื“ ื ื’ืœื” ืฉื›ืืŸ ื•ืขื›ืฉื™ื• "ืื ื™ ื‘ืกื“ืจ", ื”ื—ืฉืฉื•ืช ื•ื”ื—ืจื“ื•ืช ื”ื ื‘ื“ืจืš ื›ืœืœ "ืฉื ื•ืื—ืจ ื›ืš". ืื– ื‘ื•ืื• ื ื™ืงื— ื ืฉื™ืžื” ืขืžื•ืงื”, ื•ื ื‘ื™ื ืืช ืชืฉื•ืžืช ื”ืœื‘ ืœื ืฉื™ืžื” ืฉืœื ื•, ืืœ ืชื—ื•ืฉื•ืช ื”ื’ื•ืฃ ืื• ืœืฆืœื™ืœื™ื ืฉืกื‘ื™ื‘ื ื•, ืœืจื’ืข ื”ื–ื”, ื•ื”ื ื” - ืฉืงื˜.


ื•ืื–... ื ืชื‘ื•ื ืŸ ื‘ืžืฆื™ืื•ืช ื›ืžื• ืฉื”ื™ื, ื•ื ืจืื” ืฉื˜ื‘ืข ื”ืžืฆื™ืื•ืช ื”ื•ื ืืจืขื™ื•ืช ื•ืฉื™ื ื•ื™, ื›ื™ ื”ื›ืœ ืกื‘ื™ื‘ื ื• ืžืฉืชื ื” ื›ืœ ื”ื–ืžืŸ, ื’ื ืื ื—ื ื• ืขืฆืžื ื•, ืฉื•ื ื“ื‘ืจ ืื™ื ื ื• ื™ืฆื™ื‘ ื•ืงื‘ื•ืข. ื–ื” ื”ืฉื™ืขื•ืจ ืžื”ื™ืฉื™ื‘ื” ื‘ืกื•ื›ื” ื‘ื—ื’ ื”ืกื•ื›ื•ืช - ืœื ืจืง ื”ืกื•ื›ื” ื–ืžื ื™ืช ื•ืืจืขื™ืช ื”ืžืฆื™ืื•ืช ื›ื•ืœื” ื—ื•ืœืคืช ื•ืžืฉืชื ื” ืžืจื’ืข ืœืจื’ืข. ื”ืœื—ืฅ ื•ื”ืงื•ืฉื™ ื ื•ืฆืจื™ื ืžื›ืš ืฉืื ื—ื ื• ื ื•ื˜ื™ื ืœื—ืคืฉ ืื—ืจ ืžืฉื”ื• ื™ืฆื™ื‘ ื•ืงื‘ื•ืข, ื›ื™ ื”ื•ื ื ื•ืชืŸ ืชื—ื•ืฉืช ื‘ื™ื˜ื—ื•ืŸ, ื•ืื– ืžืชืขืœืžื™ื ืžื”ืฉื™ื ื•ื™, ื ื‘ื”ืœื™ื ืžืžื ื•, ืžืชื ื’ื“ื™ื ื•ื ืื‘ืงื™ื ื‘ื• (ืœืžืฉืœ ื”ืœื—ืฅ ืžื”ืชื‘ื’ืจื•ืช ื”ื’ื•ืฃ ื•ื”ืจืฆื•ืŸ ืœื”ื™ืฉืืจ ืชืžื™ื“ ืฆืขื™ืจื™ื ื•ื‘ืจื™ืื™ื...). ื“ื•ืžื” ื”ื“ื‘ืจ ืœืžื™ ืฉื‘ื•ื ื” ืกื•ื›ื” ืžื“ื™ืงื˜, ื”ื ืจืื™ืช ื›ื—ื“ืจ ื ื•ืกืฃ ื‘ื‘ื™ืช... ื•ืžื ืกื” ื‘ื›ืœ ื›ื•ื—ื• ืœื™ื™ืฆืจ ืœืขืฆืžื• ืงื‘ื™ืขื•ืช. ืžื™ื™ื ื“ืคื•ืœื ืก ืžื–ืžื™ืŸ ืื•ืชื ื• ืœืงื‘ืœ ืืช ื”ืžืฆื™ืื•ืช ื›ืžื• ืฉื”ื™ื ืœืœื ื‘ื™ืงื•ืจืช ื•ืžืื‘ืง. ืืช ืžื” ืฉื—ื™ืฆื•ื ื™ ืœื ื• ื•ืœื ื‘ืฉืœื™ื˜ืชื ื• ื ืœืžื“ ืงื•ื“ื ื›ืœ ืœืจืื•ืช (ืชืฉื•ืžืช ืœื‘, ื›ืŸ?), ื•ืœืงื‘ืœ ืœืœื ื”ืชื ื’ื“ื•ืช. ื ืœืžื“ ื’ื ืœืจืื•ืช ืื™ืคื” ื™ืฉ ื‘ื™ื›ื•ืœืชื ื• ืœื”ืฉืคื™ืข ื•ืœืคืขื•ืœ ื ื›ื•ืŸ โ€“ ื•ืฉื ื ืคืขืœ, ื‘ืœื™ ืœื—ืฅ, ื‘ืื™ื–ื•ืŸ. ื›ืฉืจื•ืื™ื ืืช ื”ื“ื‘ืจื™ื ื‘ืจื’ืข ื”ื”ื•ื•ื”, ื›ืžื• ืฉื”ื, ื–ื” ืžืชื‘ื”ืจ. ืœืฉื ื›ืš ื™ืฉ ืœืขืฆื•ืจ ืœืจื’ืข ื•ืœื”ืชื‘ื•ื ืŸ. ืœื ืœืคืขื•ืœ ื‘ืชื’ื•ื‘ืชื™ื•ืช ืื•ื˜ื•ืžื˜ื™ืช, ืœื”ืื˜ ืืช ื”ืชื’ื•ื‘ื”. ืื– ื ืคืชื— ืžืจื—ื‘ ืœื‘ื—ื™ืจื” ื•ื‘ืชื•ื›ื• ื ืคืขืœ.

ืขื ืชื•ื ื—ื’ ื”ืกื•ื›ื•ืช ื›ืฉ-"ืื—ืจื™ ื”ื—ื’ื™ื" ื”ื’ื™ืข, ื™ืฉ ื›ืืŸ ื”ื–ื“ืžื ื•ืช ื•ื”ื–ืžื ื” ืœืขืฆื•ืจ ื•ืœื”ืชื‘ื•ื ืŸ.

ืขืฆืจื• ืœืจื’ืข ื•ืงื—ื• ื ืฉื™ืžื” ืขืžื•ืงื”. ืฉื™ืžื• ืœื‘ ืžื” ืงื•ืจื” ืกื‘ื™ื‘ื›ื ื›ืืŸ ื•ืขื›ืฉื™ื•.

ื—ื›ื• ืจื’ืข. ื—ืฉื‘ื• ืื™ืš ืœืงื‘ืœ ืืช ืžื” ืฉื—ื™ืฆื•ื ื™ ืœืš, ื•ืื™ืš ืœืคืขื•ืœ ืžืชื•ืš ื‘ื—ื™ืจื” ื•ื‘ืื™ื–ื•ืŸ ื›ื“ื™ ืœื”ื•ื‘ื™ืœ ืœืžืงื•ื ื ื›ื•ืŸ ื™ื•ืชืจ.

ื”ืชื‘ื•ื ื ื• ืœืจื’ืข, ื•ืจืง ืื– ืฆืื• ืœื“ืจืš.

ืžืชื•ืš ื”ืฉื™ืจ: ื”ืชื—ื“ืฉื•ืช, ืžืืช ื ืขืžื™ ืฉืžืจ.

"ืื—ืจื™ ื”ื—ื’ื™ื ื™ืชื—ื“ืฉ ื”ื›ืœ

ื™ืชื—ื“ืฉื• ื•ื™ืฉื•ื‘ื• ื™ืžื™ ื”ื—ื•ืœ

ื”ืื•ื•ื™ืจ, ื”ืขืคืจ, ื”ืžื˜ืจ ื•ื”ืืฉ

ื’ื ืืชื”, ื’ื ืืชื” ืชืชื—ื“ืฉ"


========================================================

ืื ืชืจืฆื• ืœื”ืขืžื™ืง ื‘ืชืจื’ื•ืœ, ืืคืฉืจ ืœื”ื™ืขื–ืจ ื‘ืกืจื˜ื•ืŸ ื”ื–ื”, 10 ื“ืงื•ืช ืฉืœ ืชืจื’ื•ืœ ืžื™ื™ื ื“ืคื•ืœื ืก ืฉืœ ืชืฉื•ืžืช ืœื‘ ืœื ืฉื™ืžื”.

ืื ืชืจืฆื• ืœื”ืฆื˜ืจืฃ ืœืงื‘ื•ืฆืช ืชืจื’ื•ืœ ืžื™ื™ื ื“ืคื•ืœื ืก ืฉื‘ื•ืขื™ืช - ื‘ื™ืžื™ ืฉื ื™ ื‘ื‘ื•ืงืจ ื•/ืื• ื‘ื™ืžื™ ืจื‘ื™ืขื™ ื‘ืขืจื‘ - ืฉืœื—ื• ืืœื™ ืžื™ื™ืœ: ื™ื•ื‘ืœ ืฆื•ืจ, yuval@plusconsulting.co.il

244 ืฆืคื™ื•ืช

ืคื•ืกื˜ื™ื ืื—ืจื•ื ื™ื

ื”ืฆื’ ื”ื›ื•ืœ
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