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  • ืชืžื•ื ืช ื”ืกื•ืคืจ/ืชOren Appel

ืขื•ืœื ื”ืขื‘ื•ื“ื” ื”ื—ื“ืฉ ื”ื’ื™ืข ืขืœ ื’ื‘ื™ ืขื˜ืœืฃ ืžืกื™ืŸ

ืจื‘ื•ืช ื ื›ืชื‘ ื•ื ืืžืจ ืขืœ ืฉื ืช 2020. ื”ืงื•ืจื•ื ื” ื˜ืจืคื” ืืช ื›ืœ ื”ืงืœืคื™ื ื•ืฉื™ื ืชื” ืืช ืคื ื™ ื”ืขื•ืœื ื•ืื™ืชื• ืืช ืคื ื™ ืขื•ืœื ื”ืขื‘ื•ื“ื”. ืื ืฉื™ HR, ืžื ื”ืœื™ื, ืขื•ื‘ื“ื™ื ื•ื™ื•ืขืฆื™ื ืžืฆืื• ืืช ืขืฆืžื ืžืชืžื•ื“ื“ื™ื ืœืจืืฉื•ื ื” ืขื ืกื•ื’ื™ื•ืช ื—ื“ืฉื•ืช: ืขื‘ื•ื“ื” ืžื”ื‘ื™ืช, ื”ื•ืฆืื” ืœื—ืœ"ืช, ืจื™ื—ื•ืง ื—ื‘ืจืชื™, ืืชื’ืจื™ื ืžืฉืคื˜ื™ื™ื, ื—ื•ืกืจ ื•ื“ืื•ืช ื•ืื™ื ืกื•ืฃ ืกื™ืžื ื™ ืฉืืœื”. ื ื™ื›ืจ ื›ื™ ืขื•ืœื ื”ืขื‘ื•ื“ื” ืฉืœ ื”ืขืชื™ื“ ื”ื’ื™ืข ืขืœ ื’ื‘ื™ ืขื˜ืœืฃ ืžืกื™ืŸ. ื•ื”ื•ื ื›ืืŸ ืื™ืชื ื• ืœื”ื™ืฉืืจ.


ืœืงืจืืช ืกื•ืฃ 2020 ื•ืชื—ื™ืœืช 2021 ืžื’ื–ื™ื ื™ ื”ื ื™ื”ื•ืœ ืขืกื•ืงื™ื ื‘ืžื™ืคื•ื™ ื”ืืชื’ืจื™ื ื•ื”ืžื’ืžื•ืช ืฉืœ ืขื•ืœื ื”ืขื‘ื•ื“ื” ื‘ืžืฆื™ืื•ืช ืคื•ืกื˜ ืคื ื“ืžื™ืช ื‘ื ื™ืกื™ื•ืŸ ืœื”ื‘ื™ืŸ ืžื” ื”ืœืื”?

ืจืฉื™ืžืช ื”ืžื’ืžื•ืช ื”ื™ื ืจื‘ื” ื•ื›ื•ืœืœืช ืžืจื›ื™ื‘ื™ื ืžื•ื›ืจื™ื ืœืฆื“ ื—ื“ืฉื™ื. ืžื” ืฉื‘ืจื•ืจ ืฉืื ืฉื™ HR ื•ืžื“ืขื™ ื”ื”ืชื ื”ื’ื•ืช ืœื•ืงื—ื™ื ืชืคืงื™ื“ ื—ืฉื•ื‘ ื‘ืฉื™ื ื•ื™ ืฉืื ื• ืขืจื™ื ืœื•. ื‘ืคื•ืกื˜ ื”ืฉื‘ื•ืขื™ ื‘ื—ืจืชื™ ืœืฆื™ื™ืŸ 3 ืžื’ืžื•ืช ืฉืœื›ื“ื• ืืช ืขื™ื ื™ื™ ื•ืืช ืกืงืจื ื•ืชื™.


1. ืขื‘ื•ื“ื” ืžืจื—ื•ืง ื•ืขื‘ื•ื“ื” ื”ื™ื‘ืจื™ื“ื™ืช โ€“ ืขื‘ื•ื“ื” ื”ื™ื‘ืจื™ื“ื™ืช ื”ื™ื ืœืœื ืกืคืง ืžืœืช ื”ืžืคืชื— ื‘ืฉื ืช 2020, ื•ื”ื™ื ืชื™ืฉืืจ ืื™ืชื ื• ื’ื ื‘-2021. ื‘ื—ืœืง ื’ื“ื•ืœ ืžื”ืืจื’ื•ื ื™ื ื’ื ื‘ืชื•ื ื”ืžื’ืคื” ืขื•ื‘ื“ื™ื ืœื ื™ื—ื–ืจื• ืœืžืฉืจื” ืžืœืื” ื‘ืžืฉืจื“ื™ื. ืกื‘ื™ื‘ืช ืขื‘ื•ื“ื” ื—ื“ืฉื” ื–ืืช ื“ื•ืจืฉืช ืžืขื•ื‘ื“ื™ื ื•ืžืžื ื”ืœื™ื ืœื“ื•ืŸ ื•ืœืืจื’ืŸ ืžื—ื“ืฉ ืกื•ื’ื™ื•ืช ืœื™ื‘ื” ื›ื’ื•ืŸ ืชืงืฉื•ืจืช ืืจื’ื•ื ื™ืช, ืฉื™ืชื•ืฃ ืคืขื•ืœื”, ื”ื’ื“ืจื•ืช ืชืคืงื™ื“, ืฉืงื™ืคื•ืช ื•ื™ืฆื™ืจืช ืืžื•ืŸ.


ื™ืชื›ืŸ, ื›ื™ ื”ืฉื ื” ื ืจื—ื™ื‘ ืืช ื’ืžื™ืฉื•ืช ื”ืžืงื•ื ืžืžื ื• ืžื‘ื•ืฆืขืช ื”ืขื•ื‘ื“ื” ื’ื ืœื’ืžื™ืฉื•ืช ืฉืœ ื–ืžืŸ ื”ืขื•ื‘ื“ื”โ€“ ื”ืขื‘ื•ื“ื” ืžื”ื‘ื™ืช ืืคืฉืจื” ืœืขื•ื‘ื“ื™ื ืœืขื‘ื•ื“ ืžืžืงื•ืžื•ืช ืฉื•ื ื™ื, ืžื”ื‘ื™ืช ื•ืขื“ ื”ืงืฆื” ื”ืฉื ื™ ืฉืœ ื”ืขื•ืœื. ื”ืฉืœื‘ ื”ื‘ื ืฉืœ ืžื•ื“ืœ ื’ืžื™ืฉื•ืช ื–ื” ื™ืืคืฉืจ ืœืขื•ื‘ื“ื™ื ืœื‘ื—ื•ืจ ืืช ื–ืžื ื™ ื”ืขื‘ื•ื“ื” ืฉืœื”ื. ืฉืขื•ืช ื”ืขื‘ื•ื“ื” ื”ืงืœืืกื™ื•ืช ื™ืคื ื• ืืช ืžืงื•ืžื ืœืžื•ื“ืœ ื’ืžื™ืฉ ื™ื•ืชืจ, ื”ืฉื ื“ื’ืฉ ืขืœ ืชืคื•ืงื•ืช ื•ืชื•ืฆืจื™ื, ื•ืคื—ื•ืช ืขืœ ืžื•ืขื“ ื‘ื™ืฆื•ืข ื”ืขื‘ื•ื“ื” ื•ืžื“ื™ื“ื™ืช ืคืจื•ื“ื•ืงื˜ื™ื‘ื™ื•ืช.


2. ื”ืชื’ื‘ืจื•ืช ื”ืขื™ืกื•ืง ื‘ืฉืึฐืœื•ึนืžื•ึผืช (Well-being) ื•ืžืขื‘ืจ ืžื ื™ื”ื•ืœ ื—ื•ื•ื™ืช ืขื•ื‘ื“ ืœื—ื•ื•ื™ืช ื—ื™ื™ื โ€“ ืื—ื“ ื”ืฉื™ื ื•ื™ื™ื ืฉื”ื‘ื™ืื” ืื™ืชื” ื”ืงื•ืจื•ื ื” ื”ื™ื ืžื‘ื˜ ื›ื•ืœืœ ืขืœ ื›ืœืœ ืชื—ื•ืžื™ ื”ื—ื™ื™ื ืฉืœ ื”ืขื•ื‘ื“ื™ื ื•ืžืชืŸ ื“ื’ืฉ ืœืจื•ื•ื—ืชื. ืžืงื•ืžื•ืช ืขื‘ื•ื“ื” ืคื’ืฉื• ืืช ื”ืžื•ืจื›ื‘ื•ืช ืฉืœ ืขื‘ื•ื“ื” ืžื”ื‘ื™ืช, ื’ื™ื“ื•ืœ ื™ืœื“ื™ื, ื“ืื’ื” ืœื‘ื ื™ ืžืฉืคื—ื” ื•ื”ื‘ื™ื ื•, ื›ื™ ืขืœื™ื”ื ืœื”ื™ื•ืช ืฉื•ืชืคื™ื ืœืจื•ื•ื—ืชื ื”ืคื™ื–ื™ืช, ื”ืจื’ืฉื™ืช, ื”ื›ืœื›ืœื™ืช ื•ื”ื—ื‘ืจืชื™ืช ืฉืœ ื”ืขื•ื‘ื“ื™ื ืฉืœื”ื, ื”ืŸ ื›ื“ื™ ืœืชืžื•ืš ื‘ืื•ืฉืจื ืฉืœ ื”ืขื•ื‘ื“ื™ื ื‘ืžื˜ืจื” ืœืืคืฉืจ ืœื”ื ืœืชืคืงื“ ื‘ืฆื•ืจื” ืžื™ื˜ื‘ื™ืช ื‘ืžืงื•ื ื”ืขื‘ื•ื“ื”.


ืžื—ืงืจ ืฉืœ ื—ื‘ืจืช ื™ื•ื ื™ืœื‘ืจ ื”ืขื•ืœืžื™ืช, ืžืฆื ื›ื™ ื›ืœ ื”ืฉืงืขื” ืฉืœ ื“ื•ืœืจ ืื—ื“ ื‘ืจื•ื•ื—ืชื ืฉืœ ื”ืขื•ื‘ื“ื™ื ืžื ื™ื‘ ื”ื—ื–ืจ ืขืœ ื”ื”ืฉืงืขื” ืฉืœ 2.5 ื“ื•ืœืจื™ื. ืื ื™ ืžืืžื™ืŸ, ื›ื™ ื‘ืฉื ืช 2021 ืžื•ืฉื’ื™ื ื›ืžื• ืžื—ื•ื‘ืจื•ืช ืขื•ื‘ื“ื™ื ื•ื—ื•ื•ื™ืช ืขื•ื‘ื“ื™ื ื™ืชืจื—ื‘ื• ืขื•ื“ ื™ื•ืชืจ, ื•ืžืงื•ืžื•ืช ืขื‘ื•ื“ื” ื™ื‘ื™ื ื•, ื›ื™ ื™ืฉ ืœื”ื ืื—ืจื™ื•ืช ื•ืชืจื•ืžื” ืœืžืจื›ื™ื‘ื™ ื”ืื•ืฉืจ ืฉืœ ื”ืขื•ื‘ื“ื™ื.


3. ื”ืžืฉืš ื”ืฉืงืขื” ื‘ืจื›ื™ืฉืช ืžื™ื•ืžื ื•ื™ื•ืช ื•ื”ืฉืงืขื” ื‘ื”ื›ืฉืจื•ืช ืžื ื”ืœื™ื โ€“ ืžื—ืงืจื™ื ื‘ื”ื›ืฉืจืช ืžื ื”ืœื™ื ืžืจืื™ื, ื›ื™ ื‘ืฉื ืชื™ื™ื ื”ืื—ืจื•ื ื•ืช ื—ืœื” ืขืœื™ื” ืฉืœ 170% ื‘ื”ืฉืงืขื” ื‘ื”ื›ืฉืจืช ืžื ื”ืœื™ื. ื•ืžื—ืงืจ ืฉืœ ื—ื‘ืจืช IBM ื”ืจืื”, ื›ื™ ืกื’ื™ืจืช ืคืขืจื™ื ื‘ื”ื›ืฉืจื” ืฉืœ ืขื•ื‘ื“ื™ื ืขืœื” ืžืžืžื•ืฆืข ืฉืœ 3 ื™ืžื™ื ื‘- 2014 ืœ-36 ื™ืžื™ื ื‘-2019. ืžืขื ื™ื™ืŸ ืžื” ื™ื”ื™ื• ื”ื ืชื•ื ื™ื ืœื’ื‘ื™ 2020. ื‘ื ื•ืกืฃ, ื ื™ื›ืจ, ื›ื™ ืชื”ืœื™ื›ื™ ื”ื”ื›ืฉืจื” ื”ื•ืคื›ื™ื ื‘ืฉื ื™ื ื”ืื—ืจื•ื ื•ืช ืœืžื•ืชืืžื™ื ืื™ืฉื™ืช, ืœื“ื™ื’ื™ื˜ืœื™ื™ื, ืœื™ืจื˜ื•ืืœื™ื™ื, ื•ืœืจื‘ื™ ืขืจื•ืฆื™ื.


ืžื’ืžื” ื–ื• ืฆืคื•ื™ื” ืœื”ืžืฉื™ืš ื•ืืฃ ืœื”ืชื’ื‘ืจ ื‘-2021 ื‘ืžื˜ืจื” ืœืฆื™ื™ื“ ืืช ื”ืขื•ื‘ื“ื™ื ื•ื”ืžื ื”ืœื™ื ื‘ืชืคื™ืกื•ืช ื•ื‘ื›ืœื™ื ื‘ืขื‘ื•ื“ื” ื•ื‘ื ื™ื”ื•ืœ ื‘ืขื•ืœื ื”ืขื‘ื•ื“ื” ื”ื—ื“ืฉ. ืžื’ืžื” ื–ื• ื’ื ืžืงื‘ืœืช ืจื•ื— ื’ื‘ื™ืช ืžื‘ื ื™ ื“ื•ืจ ื”ืžื™ืœื ื™ื•ื ืฉื›ื‘ืจ ืชื•ืคืกื™ื ืžืขืœ ืžื—ืฆื™ืช ืžื›ื•ื— ื”ืขื‘ื•ื“ื”, ืฉื˜ื•ืขื ื™ื, ื›ื™ ืฆืจื›ื™ื ื›ื’ื•ืŸ ืื•ื˜ื•ื ื•ืžื™ื”, ื’ืžื™ืฉื•ืช, ื•ืฉื™ืชื•ืฃ ืคืขื•ืœื” ืœื ื–ื•ื›ื™ื ืœืžืขื ื” ืžืกืคืง ืขืœ ื™ื“ื™ ื”ืžื ื”ืœื™ื, ื‘ื ื™ ื“ื•ืจ ื”-x. ืื ื™ ืžืืžื™ืŸ, ื›ื™ ื”ื›ืฉืจื•ืช ื‘ืžื™ื•ืžื ื•ื™ื•ืช ืฉืœ ื ื™ื”ื•ืœ ื—ื™ื•ื‘ื™, growth mindset, ื•ื‘ืื™ื›ื•ื™ื•ืช ืจื’ืฉื™ื•ืช ืฉืœ ืืžืคื˜ื™ื”, ื”ืงืฉื‘ื” ื•ื™ืฆื™ืจืช ืฉื™ืชื•ืคื™ ืคืขื•ืœื” ื™ืชืคืกื• ืžืงื•ื ืžืจื›ื–ื™ ื‘ื”ื›ืฉืจื•ืช ืขื•ื‘ื“ื™ื ื•ืžื ื”ืœื™ื ื‘ืฉื ื™ื ื”ืงืจื•ื‘ื•ืช.


ื‘ืžื˜ืจื” ืœืชืช ืžืขื ื” ืœืืชื’ืจื™ื ืืœื• ืฉืœ ืขื•ืœื ื”ืขื‘ื•ื“ื” ื”ื—ื“ืฉ ืื ื• ืžืฉื™ืงื™ื ืœืจืืฉื•ื ื” ื‘ื™ืฉืจืืœ ืืช ื”ืืงื“ืžื™ื” ืœืื•ืฉืจ ืืจื’ื•ื ื™.

ื”ืืงื“ืžื™ื” ืœืื•ืฉืจ ื”ื™ื ืžืกื’ืจืช ืœืžื™ื“ื” ื™ื™ืฉื•ืžื™ืช ื•ื—ื•ื•ื™ื™ืชื™ืช ืฉื ื•ืชื ืช ืœืžื ื”ืœื™ื ื›ืœื™ื ืคืจืงื˜ื™ื™ื ื•ืขื“ื›ื ื™ื™ื ื›ื™ืฆื“ ืœื™ืฆื•ืจ ืชืจื‘ื•ืช ืืจื’ื•ื ื™ืช ื—ื™ื•ื‘ื™ืช ื”ืžื•ืชืืžืช ืœืจื•ื— ื”ืชืงื•ืคื”.

ืขืœ ืคื ื™ 12 ืžืคื’ืฉื™ื, ื ืœืžื“ ื›ืœ ืžื” ืฉืฆืจื™ืš ืœื“ืขืช ืขืœ ื™ืฆื™ืจืช ืžืงื•ืžื•ืช ืขื‘ื•ื“ื” ืžืื•ืฉืจื™ื: ื”ื—ืœ ืžืžื—ืงืจื™ื ืืงื“ืžื™ื™ื ื‘ื ื•ืฉื ื•ืžืคื’ืฉ ืขื ืื ืฉื™ ืฉื˜ื—, ื“ืจืš ื”ืชื ืกื•ืช ื•ืชืจื’ื•ืœ ื•ืขื“ ืœืชืจื’ื•ื ื”ืœื›ื” ืœืžืขืฉื” ืœืขืฉื™ื™ื” ื™ื•ืžื™ื•ืžื™ืช ื‘ืืจื’ื•ืŸ ืฉืœื›ื. ื”ืืงื“ืžื™ื” ื ืคืชื—ืช ื‘ื—ื•ื“ืฉ ืคื‘ืจื•ืืจ 2021. ื”ืจืฉืžื• ืœืืงื“ืžื™ื” ืœืื•ืฉืจ ื•ื”ืฆื˜ืจืคื• ืืœื™ื ื• ืœืžื”ืคื›ืช ื”ืื•ืฉืจ ื”ืืจื’ื•ื ื™.


ื•ื‘ื™ื ืชื™ื™ื ืžืื—ืœื™ื ืœื›ื•ืœื ื• ืฉื ื” ืฉืœ ืื•ืฉืจ ืื™ืฉื™ ื•ืืจื’ื•ื ื™.

238 ืฆืคื™ื•ืช

ืคื•ืกื˜ื™ื ืื—ืจื•ื ื™ื

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