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  • ืชืžื•ื ืช ื”ืกื•ืคืจ/ืชOren Appel

ื›ื™ืฆื“ ื ื™ื”ื•ืœ ื—ื™ื•ื‘ื™ ืžืฆื™ืœ ื—ื™ื™ื?

ืขื•ื“ื›ืŸ: 17 ื‘ืžืื™ 2020

ืœืงืจืืช ืคืชื™ื—ืช ืงื•ืจืก ื ื™ื”ื•ืœ ื—ื™ื•ื‘ื™ ืื•ืชื• ืื ื• ืžืงื™ื™ืžื™ื ืœืจืืฉื•ื ื” ื‘ื’ืจืกื” ืžืงื•ื•ื ืช, ืฉื•ืืœื™ื ืื•ืชื ื• ืื ืฉื™ื ืžื”ื• ื ื™ื”ื•ืœ ื—ื™ื•ื‘ื™ ื•ืœืžื” ื›ื“ืื™ ืœืžื ื”ืœื™ื ืœืœืžื•ื“ ืœื ื”ืœ ื‘ื—ื™ื•ื‘ื™ื•ืช.


ื ืงื•ื“ืช ื”ืžื•ืฆื ืฉืœ ื ื™ื”ื•ืœ ื—ื™ื•ื‘ื™ ื”ื™ื ืฉืขื•ื‘ื“ื™ื ืžืื•ืฉืจื™ื ื”ื ืขื•ื‘ื“ื™ื ื˜ื•ื‘ื™ื. ืœืžืขืฉื”, ืขื•ื‘ื“ ืฉื˜ื•ื‘ ืœื•, ื”ื•ื ืขื•ื‘ื“ ื‘ื’ืจืกื” ื”ื˜ื•ื‘ื” ื‘ื™ื•ืชืจ ืฉืœ ืขืฆืžื•. ื ืกื• ืœื”ื™ื–ื›ืจ ื‘ืชืงื•ืคื” ื‘ื” ื”ืจื’ืฉืชื ืžืžื•ืžืฉื™ื ื•ืžืื•ืฉืจื™ื ื‘ืžืงื•ื ื”ืขื‘ื•ื“ื” ืฉืœื›ื, ืชืงื•ืคื” ื‘ื” ื ื”ื ื™ืชื ืžืชื—ื•ืฉืช ื‘ื™ื˜ื—ื•ืŸ ื•ืืžื•ืŸ, ื–ื›ื™ืชื ืœืงื‘ืœ ื”ืขืจื›ื” ืขืœ ืขื‘ื•ื“ื” ืฉื‘ื•ืฆืขื” ื›ืจืื•ื™ ื•ื ื”ื ื™ืชื ืžื”ืื™ื–ื•ืŸ ื‘ื™ืŸ ื‘ื™ืช ืœืขื‘ื•ื“ื” ืื•ืชื• ืืชื ืจื•ืฆื™ื. ืขื›ืฉื™ื• ื ืกื• ืœื”ื™ื–ื›ืจ ืœืจื’ืข ื‘ืชืงื•ืคื” ืื—ืจืช, ื‘ื” ืขื‘ื“ืชื ืขื ืžื ื”ืœ ืฉืœื ื ืชืŸ ืœื›ื ื”ื›ืจื” ื•ื”ื•ืงืจื”, ืฉืœื ื”ืฆืœื—ื ืœื”ื‘ื™ื ืืช ืขืฆืžื›ื ืœื™ื“ื™ ื‘ื™ื˜ื•ื™ ื•ื›ืœ ืคืขื•ืœื” ืฉืœื›ื ื“ืจืฉื” ืื™ืฉื•ืจ ื•ื–ื›ืชื” ืœื‘ื™ืงื•ืจืช ืฉืœ ื”ืžื ื”ืœ? ืžืชื™ ื”ืคืจื•ื“ื•ืงื˜ื™ื‘ื™ื•ืช, ื”ื™ืฆื™ืจืชื™ื•ืช ื•ื”ืขืจืš ืฉืœื›ื ืœืžืงื•ื ื”ืขื‘ื•ื“ื” ื”ื™ื• ื’ื‘ื•ื”ื™ื ื™ื•ืชืจ? ืื ื™ ืžื ื™ื— ืฉืชืฉื•ื‘ื” ื‘ืจื•ืจื” ืœื›ื.


ืื ื–ื” ื ื›ื•ืŸ, ื•ืื›ืŸ ืขื•ื‘ื“ื™ื ืžืื•ืฉืจื™ื ื”ื ืขื•ื‘ื“ื™ื ื˜ื•ื‘ื™ื ื™ื•ืชืจ, ื”ืฆืขื“ ื”ื ื“ืจืฉ ื”ื‘ื ื”ื•ื ืœื”ื‘ื™ืŸ ืฉืชืคืงื™ื“ ืฉืœ ืžื ื”ืœื™ื ื”ื•ื ืœื ื”ืœ ืืช ื”ืื•ืฉืจ ืฉืœ ื”ืขื•ื‘ื“ื™ื ืฉืœื”ื.


ื”ืื ื–ื” ื”ืžืฆื‘ ื‘ืฉื˜ื—?

ื›ืืฉืจ ืื ื• ืฉื•ืืœื™ื ืื ืฉื™ื ื‘ืกื“ื ืื•ืช ื”ืื ื ื™ื”ื•ืœ ื—ื™ื•ื‘ื™ ื”ื•ื ืขืงืจื•ืŸ ืžืจื›ื–ื™ ื”ืžื ื—ื” ืืช ื”ืžื ื”ืœื™ื ืืฆืœื”ื ื‘ืืจื’ื•ืŸ, ืœืจื•ื‘ ื”ืชื•ืฆืื•ืช ื”ื ืื—ื“ ืœื—ืžื™ืฉื™ื!. ื›ืœื•ืžืจ, ืจืง ืžื ื”ืœ ืื—ื“ ืžื‘ื™ืŸ ื›50 ืžืฉืชืชืคื™ื, ืžืฆื™ื™ืŸ ืฉื–ื” ื”ืžืฆื‘ ืืฆืœื• ืื• ืืฆืœื” ื‘ืืจื’ื•ืŸ. ื•ืœื ืžืคืชื™ืข ืฉื‘ืื•ืชื ืžืงืจื™ื ื‘ื•ื“ื“ื™ื, ื”ื”ื‘ื“ืœ ื’ื ื ื™ื›ืจ ื‘ืชื•ืฆืื•ืช ื”ืขืกืงื™ื•ืช ืฉืœ ื”ืืจื’ื•ืŸ.

ืชื“ืžื™ื™ื ื• ืื™ืš ื”ืžื—ืœืงื” ืื• ื”ืืจื’ื•ืŸ ืฉืœื›ื ื™ืจืื• ื•ื™ืจื’ื™ืฉื•, ืื ื”ืคื•ืงื•ืก ืฉืœ ื”ืžื ื”ื™ื’ื•ืช ืืฆืœื›ื ื‘ืืจื’ื•ืŸ ื”ื™ื” ืœื’ืจื•ื ืœืื ืฉื™ื ืœื”ืจื’ื™ืฉ ื˜ื•ื‘. ืื™ืš ื–ื” ื™ืฉืคื™ืข ืขืœ ื”ืื•ื•ื™ืจื” ื•ืขืœ ื”ืชื•ืฆืื•ืช.

ื”ืื ืืจื’ื•ื ื™ื ืžืื•ืฉืจื™ื ืžืจืื™ื ื‘ื™ืฆื•ืขื™ื ื˜ื•ื‘ื™ื ื™ื•ืชืจ?

ื”ืชื•ืฆืื•ืช ืžื”ืžื—ืงืจ ื”ืžื“ืขื™ ื”ืŸ ื‘ืจื•ืจื•ืช, ืื ื• ื™ื•ื“ืขื™ื ืฉืขื•ื‘ื“ื™ื ืžืื•ืฉืจื™ื ื”ื ืคืจื•ื“ื•ืงื˜ื™ื‘ื™ื™ื ื‘-37%, ืžื ืฆืœื™ื ืจืง ืจื‘ืข ืžื™ืžื™ ื”ืžื—ืœื” ื•ื–ื•ื›ื™ื ืœื™ื•ืชืจ ื”ืขืจื›ื”. ื‘ืื—ื“ ื”ืžื—ืงืจื™ื ื—ื•ืงืจ ื‘ืฉื ืืœื›ืก ืื“ืžื ืก, ืžืื•ื ื™ื‘ืจืกื™ื˜ืช ื•ื•ืจื˜ื•ืŸ ืฉื‘ืืจื”"ื‘, ืขืงื‘ ืœืžืฉืš 25 ืฉื ื™ื (ื‘ื™ืŸ ื”ืฉื ื™ื 1984-2011) ืื—ืจ ืฉื•ื•ื™ ื”ืฉื•ืง ืฉืœ 100 ืžืงื•ืžื•ืช ื”ืขื‘ื•ื“ื” ื‘ืืจื”"ื‘, ืฉื“ื•ืจื’ื• ืขืœ ื™ื“ื™ ืžื’ื–ื™ืŸ Fortune ื›ืžืงื•ืžื•ืช ืขื‘ื•ื“ื” ืฉื˜ื•ื‘ ืœืขื‘ื•ื“ ื‘ื”ื. ืื“ืžื ืก ื‘ื“ืง ืืช ืžื“ื“ื™ ื”ื‘ื•ืจืกื” ืฉืœ ื—ื‘ืจื•ืช ืืœื• ื‘ื™ื—ืก ืœืžืžื•ืฆืข ื”ืฉื•ืง ื•ืžืฆื ืฉื”ื”ืฉืงืขื” ื”ื ื™ื‘ื” ื‘ื™ืŸ ืชืฉื•ืื” ืขื•ื“ืคืช ืฉืœ 2.36 ื•ืขื“ 3.8 ืื—ื•ื–ื™ื ืžื™ื“ื™ ืฉื ื” ืœืื•ืจืš 25 ืฉื ื™ื! ืชืขืฉื• ืืช ื”ืžื›ืคืœื•ืช ื•ืชื‘ื™ื ื• ืžื” ื”ื”ืฉืคืขื” ืฉืœ ื ื™ื”ื•ืœ ื—ื™ื•ื‘ื™ ื•ืขื•ื‘ื“ื™ื ืžืื•ืฉืจื™ื ืขืœ ื”ืชื•ืฆืื•ืช ื”ืขืกืงื™ื•ืช.


ืื ืืชื ื‘ืžื’ื–ืจ ื”ืฆื™ื‘ื•ืจื™ โ€“ืžื—ืงืจ ื‘ืจื™ื˜ื™ ืžืงื™ืฃ ืฉืœ Kingโ€™s Fund ื‘ื—ืŸ ื‘ืืจื’ื•ืŸ ื”ื‘ืจื™ืื•ืช ื‘ืื ื’ืœื™ื” ืืช ื”ืงืฉืจ ื‘ื™ืŸ ืžื—ื•ื‘ืจื•ืช ืขื•ื‘ื“ื™ื (employee engagement) ื•ื‘ื™ืŸ ืžื’ื•ื•ืŸ ืžืžื“ื™ื ืืจื’ื•ื ื™ื, ื•ื‘ื™ื ื™ื”ื: ื”ื™ืขื“ืจื•ื™ื•ืช ืขื•ื‘ื“ื™ื, ืชื—ืœื•ืคืช ืขื•ื‘ื“ื™ื, ืฉื‘ื™ืขื•ืช ืจืฆื•ืŸ ืฉืœ ืžื˜ื•ืคืœื™ื ืžื”ืฆื•ื•ืช ื”ืจืคื•ืื™ ื•ืžืงืจื™ ืžื•ื•ืช ืฉืœ ืžื˜ื•ืคืœื™ื. ื”ืชื•ืฆืื•ืช ื”ืจืื•, ื›ื™ ื”ืžื˜ื•ืคืœื™ื ื—ืฉื• ืžืจื•ืฆื™ื ื™ื•ืชืจ ืฉื”ืฆื•ื•ืช ื”ืจื’ื™ืฉ ื˜ื•ื‘ ื‘ืขื‘ื•ื“ืชื• ื•ื’ื ื”ื™ื• ืคื—ื•ืช ืžืงืจื™ ืžื•ื•ืช. ืขืœ ื›ืœ 96 ืฉืžืชื• ื‘ื‘ื™ื”"ื— ื‘ื• ื™ืฉ ืฆื•ื•ืช ืžื—ื•ื‘ืจ, ืžื—ื•ื™ื™ื‘ ื•ืžืžื•ืžืฉ ื‘ืขื‘ื•ื“ื”, 103 ื—ื•ืœื™ื ืžืชื• ื‘ื‘ืชื™ ื—ื•ืœื™ื ืฉื‘ื• ื”ืฆื•ื•ืช ืคื—ื•ืช ืžื—ื•ื‘ืจ. ื–ื” ืžืงื‘ื™ืœ ืœ-5,000 ืžืงืจื™ ืžื•ื•ืช ื‘ืื ื’ืœื™ื” ื‘ืฉื ื”. ืžื›ืืŸ, ืฉื ื™ื”ื•ืœ ื—ื™ื•ื‘ื™ ื•ืžื—ื•ื‘ืจื•ืช ืขื•ื‘ื“ื™ื ืžืฆื™ืœื™ื ื—ื™ื™ื. ื‘ืคืขื ื”ื‘ืื” ืฉืืชื ื”ื•ืœื›ื™ื ืœื‘ื™ืช ื—ื•ืœื™ื, ืชื•ื•ื“ืื• ืœืคื ื™ ืฉื”ื•ื ื‘ื™ืช ื—ื•ืœื™ื ืžืื•ืฉืจ.

ืจื•ืฆื™ื ืœื“ืขืช ืžื” ืขื•ืฉื™ื ืžื ื”ืœื™ื ื—ื™ื•ื‘ื™ื™ื ืื—ืจืช?

ืงื•ืจืก ื ื™ื”ื•ืœ ื—ื™ื•ื‘ื™ ืฉื ืคืชื— ืœืจืืฉื•ื ื” ื‘ื’ืจืกืช ืžืงื•ื•ื ืช ื•ืคืชื•ื— ืœืžื ื”ืœื™ื ื‘ืžื’ื•ื•ืŸ ืืจื’ื•ื ื™ื ื”ื•ื ืขืœ ืื™ืš ืœื”ื’ื™ืข ืœืฉื? ืขืœ ื›ื™ืฆื“ ื™ื•ืฆืจื™ื ืžืงื•ืžื•ืช ืขื‘ื•ื“ื” ืžืื•ืฉืจื™ื, ืคืจื•ื“ื•ืงื˜ื™ื‘ื™ื™ื ื•ืžืฆืœื™ื—ื™ื ื‘ืฉื’ืจื” ื•ื‘ืขื™ื“ืŸ ืคื•ืกื˜ ืงื•ืจื•ื ื”.

ื”ืชืฉื•ื‘ื•ืช ืื™ื ืŸ ื‘ืžื’ืฉื™ ืคื™ืจื•ืช ื‘ืžืฉืจื“ ืื• ื‘ื™ืžื™ ื›ื™ืฃ ื•ืžืกื’ื™ื ื•ื“ื‘ืจื™ื ื›ืืœื•, ืืœื ืขืœ ื”ืื•ืคืŸ ื‘ื• ื ื™ืชืŸ ืœื™ืฆื•ืจ ืชืจื‘ื•ืช ืืจื’ื•ื ื™ืช ื—ื™ื•ื‘ื™ืช ื‘ืืžืช ื‘ื” ืื ืฉื™ื ืžืจื’ื™ืฉื™ื ืžื•ื’ืฉืžื™ื, ืฉืžื—ื™ื ื•ืขื•ืฉื™ื ืขื‘ื•ื“ื” ื ืคืœื.


ืขื“ ืกื•ืฃ ื”ืชื•ื›ื ื™ืช ืชื”ื™ื” ืœื›ื ืจืฉื™ืžื” ืžื’ื•ื•ื ืช ืฉืœ ื˜ื™ืคื™ื ื•ืจืขื™ื•ื ื•ืช ืื•ืชื ืชื•ื›ืœื• ืœื™ื™ืฉื ืืฆืœื›ื ื‘ืืจื’ื•ืŸ ื‘ืŸ ืื ืืชื ืžื ื”ืœื™ื ืžื ื”ืœื™ ืžื—ืœืงื”, ืื ืฉื™ HR, ืื• ืขื•ื‘ื“ ืžืŸ ื”ืฉื•ืจื”.

ืจื•ืฆื™ื ืœื”ื™ื•ืช ืžื ื”ืœื™ื ื‘ื’ืจืกื” ื”ื˜ื•ื‘ื” ื‘ื™ื•ืชืจ ืฉืœ ืขืฆืžื›ื? ื”ืฆื˜ืจืคื• ืืœื™ื ื• ืœืงื•ืจืก ื ื™ื”ื•ืœ ื—ื™ื•ื‘ื™ ืฉืžืชื—ื™ืœ ื‘-2.6.2020 ื‘ืงื™ืฉื•ืจ ื”ื‘ื

237 ืฆืคื™ื•ืช

ืคื•ืกื˜ื™ื ืื—ืจื•ื ื™ื

ื”ืฆื’ ื”ื›ื•ืœ
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